Retailer Level 2 Apprenticeship

Retail and Commercial Enterprise

Retail and Commercial Enterprise
Retail and Commercial Enterprise

What will you be working towards?

Alternative Title Retailer
Code 1190
Qualification Type Apprenticeship
Qualification Level Level 2
Course type Full Time


The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase. They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples


Know the customer profile of the business, appropriate methods for communicating with customers e.g. face to face

Know the vision, objectives and brand standards of the business and how to contribute towards their success

Understand the principles of operating commercially and supporting the overall financial performance of the business

Know how the business positions itself in order to increase its market share and compete against its main competitors

Know how to identify and determine individuals’ situation and needs and how to respond in the most appropriate way

Understand the sales opportunities that exist across the year within the business and industry

Know information on the brands, products and services as required by the business

Know and understand the importance of brand and business reputation and what can affect it

Understand how to increase sales through product placement

Know how to operate technology such as customer payments

Know how to support and influence the team positively

Understand how personal performance contributes to the success of the business

Recognise and understand legislative responsibilities relating to the business and the products and/or services being sold

You will need to achieve Level 1 English and Maths and to work towards and take the test for Level 2 English and Maths.

How will it be delivered?

Three stages:

On Programme- including off the job training and assessment 

Gateway Assessment –Discussion between employer and provider to agree if learner is ready for end assessment 

End Point Assessment- Made up of 4 elements 

Knowledge test-structured interview-assessment of portfolio of evidence-professional discussion relating to CPD activity

Entry requirements

Your next steps...

This apprenticeship provides an ideal stepping stone into specialist, team leading, supervisory or first line management roles within retail and higher level training and apprenticeships.